13 Aug 2014

Critique of Social Media Mania-addendum

At least an old fashioned press release is a polished piece of writing. Any author worth one's salt will be able to formulate a decent one, for others and when the situation calls for it, for oneself. 

I've generated my own press releases independently. These get read and people do click to find out more. Whether they buy on the spot or wait a little longer, it is hard to ascertain.
But at least it is easier to track readership compared to social media. On purely social media, many see, many read, but only a sprinkling 'like' or 'tweet' and even fewer bother to check things out. 

In the social media sphere, it's like we're all trying to shout out in an already noisy room. A few of those who hear bother to check things out. Most of it is missed because the place is too loud to pick out anything that stands out. It has less to do with quality, but the fact that we are all shouting in an overcrowded noisy space. 

Treat social media as one of the tools in the tool box not as the only tool available.

Explore other options while keeping to your budget and personal values.